Research By Parks Associates Shows U.S. Broadband Households Would Share Data From IoT Devices For Good Technical Support

By   January 31, 2017

Parks Associates, an IoT research firm, conducted research on how important data from IoT products and technical support was to U.S. broadband households. The research shows that customers would exchange their IoT data for technical support benefits, such as product updates, tips to better use the product and warranty information.

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The findings will be presented during the Utilities and Consumer Engagement Strategies workshop on Monday, February 20, 2017 from 1:00 p.m. to 5:00 p.m. The pre-conference workshop is scheduled to take place at the Four Seasons Hotel in Austin, Texas, just prior to the opening reception for Smart Energy Summit: Engaging the Consumer.

“Data can be used as an alternate currency in the IoT, and consumers are willing to exchange that data for support,” said Patrice Samuels, Senior Research Analyst, Parks Associates. “Twenty-seven percent of U.S. broadband households are willing to share their smart product data to have their products automatically registered for warranties and to receive more information on the extent of their warranty coverage. In addition, 26% will share their data for product updates or improvements.”

The Parks Associates’ presentations detail barriers to adoption, incentives, monetization models and new opportunities for partnerships. The Workshop is broken down into 10 different sessions including:

  • Making Data Meaningful
  • Interoperability Failures
  • The Value of Data
  • Smart Home Service Providers and Energy Management
  • Energy Management in the Smart Home
  • The Role of Energy Providers in the Smart Home
  • Interoperability Failures
  • Utility Perspectives on Incentives
  • Solar Power and the Smart Home
  • Incentivizing the Smart Home

Special speakers from Parks Associates:

  • Chief revenue officer – Amena Ali
  • Research analyst – Dina Abdelrazik
  • Director and IoT Strategy – Tom Kerber
  • Research analyst – Brad Russell
  • President – Stuart Sikes

Other speakers include President of Home, Building and Utility Systems, Dr. Kenneth Wacks and Senior Manager at Southern California Edison (SCE), Derek Okada.

More information about the Smart Energy Summit can be found at

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